How To Write A Post That Gets Read

frustrated writer
Without reading any further, you can learn to write a post that gets read by reading other posts that get read. There. Read no more. But if you want to keep going, here are some things that will help your posts get read, get shared and get sticky.

Here are four blogs that I read regularly.


As I work to make my blog more readable and more accessible,
I’ve asked myself, “What makes these blogs blogs that I have to read?”

Here are three things I’ve noticed about them that help me:

1. They Each Have A Unique Voice
2. Each One Is More Personality Than Information
3. They Deliver What I Expect, Every Day.

Heart, Short, Inspiring.

Jon is a Christian, a daily humorist, writer, a conference leader and long time blogger. He states that he has written 2 million words on his blogs. The first I heard of him was on his absolutely hysterical blog: Stuff Christians Like. Jon speaks from the heart, mostly about things he’s seen, and then attaches a metaphor that drives it home. His posts are quick reads, often inspiring you to see the world around you in new ways.

Everyday: Heart, Short, Inspiring.
Format: Short posts that read quick but have deep impact.

Honest, Transparent, Real.

Carlos Whitaker, the blog’s author, writes each post like he’s flying a bombing run. He jumps into dangerous territory, climbs to serious altitude, then let’s it fly. @loswhit is a Christian whose voice is all about being real, transparent and fearless. He just says it. Secretly, we all want to be able to get as real as Carlos. His posts range in topics, but he treats every one the same way: you’re comfort zone is going to be disturbed apocalyptically. Sometimes you have to pause and think, other times you cry outright.

Everyday: honest, transparent, real!
Format: Quick sentences that run you down the post, building speed to the point and challenge.

Helpful, Interesting, Challenging.

Michael Hyatt’s blog is the platinum standard for blogs, if you ask me. Why? Because Hyatt writes for the reader. His posts are geared to challenge you to become a better leader, better boss; to add value to your life each time you read. Each brief (around 500 word) post is organized for a quick scan of the information. You can read the headers and benefit, but taking a moment to read the whole thing only makes it better. He is a list poster. On his blogs you will find a provocative title and then a list of four or five things that deliver on the promise. He focuses on leadership, productivity and personal development, and each post is aligned with at least one of those. His podcasts are awesome and well worth your time, as well.

Everyday: Helpful, Interesting, Challenging.
Format: List posts using the SCORE method.

Quick, Provocative, Important

Ah…Seth Godin. After years of reading his books, his blog is equally as awesome. He is Seth through and through, publishing thoughts you only think you think. The thing about Seth Godin is that he is so uniquely Seth. A friend of mine who also reads his blog once quipped, “It’s like he blogs on his phone while he’s in line at Starbucks.” Usually, his posts are short, sharp and wickedly provocative. When I read his posts, I feel like it’s really important information. While they tend to apply to the entrepreneurial mind, it’s totally cross platform. You can sit his ideas in any arena that you want and it’s still applicable, still Seth, still going to inspire you think differently.

Everyday: Quick, Provocative, Important.
Format: Quick bursts of his side of the conversation.

These are immensely popular blogs.
I find myself quoting from them like they were books.
Each one has a unique voice. They are always them.
Each blog has a focus, whether it’s to inspire, challenge, or provoke.
Each post is sticky.
You think about it long after you’ve read it and commented :)

So, what is your voice?
What is your focus?
Are you posting ideas that stick with the reader after they have moved on to
What three words would you like to have define your posts?

  • sherylobryan

    Hmmmmmm.  I’m missing something.  I don’t get Godin at all.  I subscribed to his posts, but I read them and think, “Really?  You just said nothing of value.  You wasted my time.” I don’t get him.  Help!

  • prophetsandpopstars

    Seth is riffing on the edge of business innovation. There are some posts that are kind of cumulative. You need to have read his books and followed the development of some of his ideas. I can understand how, if you haven’t been on the journey with him, it would be difficult to connect to him. On the other hand, some of his short posts are just entre-leadership gold.

    For me, he seems to articulate issues or solutions to issues right about the time that I bump into them on an organizational level. It’s kind of a prophetic relationship.

    If he doesn’t speak to you, no worries. There are many of the “popular kids” that I just don’t get. It makes me feel shallow that I can’t get on their train, but that’s just the way it is.